Nestle sponsorship to cheer up ‘Jack and Mary’ through games

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School going kids in primary schools in Kenya can now take their sporting prowess to the next level even as they enjoy the nutritious MILO product from Nestlé Kenya. This is thanks to a Sh5million talent growth sponsorship for the national finals of the Primary Schools’ Ball Games and Gymnastics.

This sponsorship is not only  reminder of ancient saying ‘All work and no play makes Jack a dull boy’ but also aims at saving lives of children who are now succumbing to lifestyle diseases like obesity and heart attack thanks to a sedentary lifestyle that involves junk food and soft games.

Announcing the sponsorship for the games which will be held in Machakos County from 13th to 15th April 2015, Nestlé Kenya Managing Director Ciru Miring’u reiterated the company’s desire to nurture health and sport education through its products and programmes.

“The MILO partnership with the Ministry of Education and the Kenya Primary Schools Sports Association (KPSSA) is in line with the brand’s commitment to sporting activities that teach positive values, shaping our children to become the well-grounded adults of the future,’’ said Miring’u.

The company will provide all sporting attires for participating teams, balls, trophies and certificates. This sponsorship will be the  seventh in a row, indicating the company’s commitment to nurturing sporting talents in the country. Most acclaimed footballers in Kenya including South Hampton’s Victor Mugubi were groomed into stardom courtsey of ball games  in school.   

Since its partnership with KPSSA, Nestlé Kenya has helped impact over fifteen thousand pupils by sponsoring the tournament annually making it one of the biggest public-private sector partnerships that is geared towards nurturing young talents in sports.

In 2014, Nestle sponsored about 20 young boys to attend the MILO Soccer Championship in Nigeria while another 18 were sponsored in both 2010 and 2011 to South Africa and Ghana respectively.

“The MILO Soccer championship which happens every two years, has given a rare chance to talented young boys from across Kenya to tour, interact and learn from other young footballers in the continent,” said Ms. Miring’u.

This year’s national ball games will bring together a total of over 1200 pupils and 200 officials from across the 47 counties. The games which earlier kicked off at the district level will now be staged regionally. Nairobi will participate as the Metropolitan region, Nyanza as Lake region, Rift Valley as Nakuru region, Coast as Mombasa region, Central as Aberdares region, Western as Nzoia region, North Eastern as Garissa region and the old Eastern Province as Northern region.

In addition to the Shs. 5million sponsorship, Nestlé Kenya will give a cup of MILO to the over 1200 pupils and 200 officials in Machakos every day of the competitions. Ministry of Education Permanent Secretary, Dr. Richard Belio Kipsang has hailed the company for being part and parcel of the families in Kenya due to nutritious and affordable products like MILO.

“Exposure of students to both curriculum and co-curricular activities like sports allows them to develop holistically, as required by the Ministry,” said Dr. Kipsang.

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